Everything you need to know about the marketing features of our salon booking app!
Alongside its main features, TimeTailor is also designed to help salons attract clients, increase bookings, and reduce no-shows. For this exact purpose, we offer marketing features such as appointment confirmations, appointment reminders, re-booking nudges, optional deposits, and customized promotions & discounts.
The instant booking confirmations reinforce commitment, reducing any confusion about date or time. The reminders ensure clients never forget their appointments, no matter how busy their schedule becomes. In addition, the deposit feature activates what we call “loss aversion”, meaning people are most likely to show up if they pay in advance, and the re-booking nudges keep customers engaged with your business.
You can find all the marketing features inside the admin panel, under Marketing:

To activate the deposits, go to Settings, Bookings, Deposits, and click on Edit:

From here, you can choose the type of deposit (percentage or fixed amount), set its value, decide whether to allow full payment instead of a deposit, and specify how much time clients have to pay before the appointment is cancelled.
The appointment confirmations are sent right after the appointment is booked, while the reminders go out 24 hours before the appointment.
It’s up to you! You can choose if appointment confirmations are sent for online bookings or in-salon bookings, and if you’d like them to go out by SMS, email, or both. Same goes for the appointment reminders and re-booking nudges.
Of course! You can activate them for online bookings, in-salon bookings, or both:

Absolutely! Simply go to the Marketing section, choose what feature you’d like to preview, and click on Edit:

To create a promotion, after going to the Marketing section, navigate to Promotions, and click Add:

From here, you can add the name, the description, the type of discount (percentage or fixed amount), and set the validity period.
Of course! After you create the new promotion, the next step is to select the services it applies to and how it’s applied (automatically, when conditions are met, or using a promo code at checkout).
Yes! Defining the conditions is the last step before the promotion is saved and goes live:

Afterwards, you can edit any promotion anytime you need just by clicking on it!
Yes! If you select “Automatically, when conditions are met”, the discount will be applied at checkout for eligible clients. If you choose “Promo code at checkout”, clients will need to enter the code to activate it.
Promo codes are created in the same way as regular promotions. The only difference is that when you get to “How it’s applied”, you need to select “Using promo code at checkout” and give it a name clients can use:

Of course! First, you can set conditions that determine when a promotion is applied. This could be for first-time clients, customers booking in a certain time range, exclusive offers for weekends, and anything else you might need.
Another way of customizing promotions for clients is through promo codes! You can create a promotion called “Birthday Gift”, “VIP Special”, or “Thank You Gift”, and personalize the code for the client who’s gonna use it, making it unique and personal!
Always! When conditions are met (or if no conditions are set, making the promotion available to everyone), the promotion will be automatically applied once they add a service to their cart:

Of course! You can access the history board by going to Clients, clicking on the one you’re interested in, and navigating to Messages:

Yes! Go to Marketing, Re-booking reminders, and click Edit to configure the timing of re-booking nudges for different services:

Of course! You can set up as many promotions as you want, based on your needs. For example, you can have a “Weekend Special”, a “New Client Welcome”, and a “Loyalty Reward” active at the same time. Just make sure the conditions are set correctly!
Only if you allow it! When you customize the conditions, make sure the “Cannot be combined with other discounts” option is unchecked.
Absolutely! When you set the conditions, you can choose to make the promotion usable once per client or set a maximum total number of uses.
Yes! You’ll find a “Minimum cart value” option when setting the conditions. Once they reach that amount, the promotion will automatically be applied at checkout!
Yes! You don’t have to manually deactivate anything. Once the validity period ends, the promotion will no longer apply when customers book services.
Absolutely! You can create promo codes for any special occasion (“Birthday Treat”, “Christmas Wonder”, “Wedding Glow”), customize them, and make sure they’re shared only with the customers you value most.
Of course! You can always set promotions with a minimum cart value or create customized promo codes such as “VIP Reward” or “Exclusive Thank You” for top spending customers.
To make sure messages always end up in the right place, you can update your client’s information from the Clients section:

If you have any issues with the auto-messages, please contact the customer support team via live chat for assistance. They’ll be able to investigate and resolve the issue in no time!
If promotions don’t show up in the cart or clients encounter errors when applying a promo code at checkout, please contact the customer support team via live chat for assistance. They’ll be able to investigate and resolve the issue in no time!
We offer all you need for a thriving salon: website & logo creation, instant profile setup, 1:1 staff training payment system integration, intuitive appointment management, and more!
Start NowTimeTailor’s salon appointment software is an all-in-one salon online booking system for freelancers and small business owners. We also optimize or create a website for your salon. This POS system allows you to take deposits and manage payments.