Frequently Asked Questions About Our Marketing Features

Everything you need to know about the marketing features of our salon booking app!

1. What are the marketing features offered by TimeTailor?


Alongside its main features, TimeTailor is also designed to help salons attract clients, increase bookings, and reduce no-shows. For this exact purpose, we offer marketing features such as appointment confirmations, appointment reminders, re-booking nudges, optional deposits, and customized promotions & discounts.



2. How does TimeTailor help reduce no-shows?


The instant booking confirmations reinforce commitment, reducing any confusion about date or time. The reminders ensure clients never forget their appointments, no matter how busy their schedule becomes. In addition, the deposit feature activates what we call “loss aversion”, meaning people are most likely to show up if they pay in advance, and the re-booking nudges keep customers engaged with your business.



3. How can I activate these options?


You can find all the marketing features inside the admin panel, under Marketing:


timetailor salon marketing features




4. How do I activate deposits?


To activate the deposits, go to Settings, Bookings, Deposits, and click on Edit:


salon software with deposits


From here, you can choose the type of deposit (percentage or fixed amount), set its value, decide whether to allow full payment instead of a deposit, and specify how much time clients have to pay before the appointment is cancelled.



5. How quickly are auto-messages sent after I activate them?


The appointment confirmations are sent right after the appointment is booked, while the reminders go out 24 hours before the appointment.



6. Are messages sent via SMS, email, or both?


It’s up to you! You can choose if appointment confirmations are sent for online bookings or in-salon bookings, and if you’d like them to go out by SMS, email, or both. Same goes for the appointment reminders and re-booking nudges.



7. Can I activate confirmations, reminders, and re-booking nudges for in-salon bookings?


Of course! You can activate them for online bookings, in-salon bookings, or both:


how to activate automatic reminders




8. Can I preview confirmations, reminders, and re-booking nudges?


Absolutely! Simply go to the Marketing section, choose what feature you’d like to preview, and click on Edit:


email reminders preview




9. How do I create a customized promotion in the system?


To create a promotion, after going to the Marketing section, navigate to Promotions, and click Add:


how to add a new promotion



From here, you can add the name, the description, the type of discount (percentage or fixed amount), and set the validity period.



10. Is it possible to limit a promotion to certain dates or services?


Of course! After you create the new promotion, the next step is to select the services it applies to and how it’s applied (automatically, when conditions are met, or using a promo code at checkout).



11. Can I define specific conditions for promotions?


Yes! Defining the conditions is the last step before the promotion is saved and goes live:


edit a new promotion



Afterwards, you can edit any promotion anytime you need just by clicking on it!



12. Is the promotion applied automatically at checkout?


Yes! If you select “Automatically, when conditions are met”, the discount will be applied at checkout for eligible clients. If you choose “Promo code at checkout”, clients will need to enter the code to activate it.



13. How do I handle promo codes?


Promo codes are created in the same way as regular promotions. The only difference is that when you get to “How it’s applied”, you need to select “Using promo code at checkout” and give it a name clients can use:


how to edit a new promotion




14. Can promotions be personalized for certain clients?


Of course! First, you can set conditions that determine when a promotion is applied. This could be for first-time clients, customers booking in a certain time range, exclusive offers for weekends, and anything else you might need.


Another way of customizing promotions for clients is through promo codes! You can create a promotion called “Birthday Gift”, “VIP Special”, or “Thank You Gift”, and personalize the code for the client who’s gonna use it, making it unique and personal!



15. Can clients see promotions in the booking portal?


Always! When conditions are met (or if no conditions are set, making the promotion available to everyone), the promotion will be automatically applied once they add a service to their cart:


how promotions appear inside the booking portal




16. Can I see a history of all messages per client?


Of course! You can access the history board by going to Clients, clicking on the one you’re interested in, and navigating to Messages:


how to view messages history




17. Can I set different re-booking nudges for different services?


Yes! Go to Marketing, Re-booking reminders, and click Edit to configure the timing of re-booking nudges for different services:


how to set re-booking reminders




18. Can I activate multiple promotions at the same time?


Of course! You can set up as many promotions as you want, based on your needs. For example, you can have a “Weekend Special”, a “New Client Welcome”, and a “Loyalty Reward” active at the same time. Just make sure the conditions are set correctly!



19. Can promotions be combined?


Only if you allow it! When you customize the conditions, make sure the “Cannot be combined with other discounts” option is unchecked.



20. Can I set a maximum number of times a promotion can be used per client?


Absolutely! When you set the conditions, you can choose to make the promotion usable once per client or set a maximum total number of uses.



21. Can I set a minimum amount a client needs to spend in order to be able to access the promotion?


Yes! You’ll find a “Minimum cart value” option when setting the conditions. Once they reach that amount, the promotion will automatically be applied at checkout!



22. Do promotions expire automatically after their validity period ends?


Yes! You don’t have to manually deactivate anything. Once the validity period ends, the promotion will no longer apply when customers book services.



23. Are these features good for special occasions (birthdays, anniversaries, holidays, weddings)?


Absolutely! You can create promo codes for any special occasion (“Birthday Treat”, “Christmas Wonder”, “Wedding Glow”), customize them, and make sure they’re shared only with the customers you value most.



24. Can I create promotions only for high-spending clients?


Of course! You can always set promotions with a minimum cart value or create customized promo codes such as “VIP Reward” or “Exclusive Thank You” for top spending customers.



25. How do I update a client’s contact information?


To make sure messages always end up in the right place, you can update your client’s information from the Clients section:


update a client’s contact information




26. What should I do if clients are not receiving their reminders and re-booking nudges?


If you have any issues with the auto-messages, please contact the customer support team via live chat for assistance. They’ll be able to investigate and resolve the issue in no time!



27. My clients can’t use the promotions, what do I do?


If promotions don’t show up in the cart or clients encounter errors when applying a promo code at checkout, please contact the customer support team via live chat for assistance. They’ll be able to investigate and resolve the issue in no time!


From TimeTailor, with Love!

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