Salon Software Marketing

Bucharest, 2025:

The TimeTailor team is excited to announce that our salon scheduling software also functions as a promotions engine!

Running a salon requires a balance between online bookings, fast payments, simple team scheduling, and powerful promotions. Built exactly for this, TimeTailor is a complete salon management software, combining booking automation, website building, payment processing, and team management with something many platforms overlook: marketing tools.

Missed appointments get expensive really quickly. Our salon marketing software helps professionals reduce no-shows by offering the option of activating deposits and by sending customized reminders for:

1. Manual Bookings

When you manually enter appointments, TimeTailor sends clients an Email confirmation, ensuring they stay up to date and committed without additional effort.

2. Online Bookings

Clients booking through the online system receive both Email and SMS reminders. This approach increases visibility and improves your attendance rate.

Marketing in the beauty industry doesn’t work as a one-size-fits-all anymore. Our salon appointment software encourages owners to craft personalized promotions for special occasions and the clients they value most. Every promotion is created exactly as you wish, meaning:

1. Customized names

“Christmas Special”, “New Year’s Party Sale”, “Birthday Gift”, it’s all up to you!

2. Client-friendly descriptions

Clear summaries communicating how precious the limited offer is.

3. Flexible Discount

Choose between percentage-based and fixed-amount discounts.

4. Validity Periods

Set the date to match slow periods, holiday offers, and special events.

5. Service Targeting

A good tool for salon software marketing allows you to apply promotions to the services of your choice! Highlight new treatments and increase demand for underbooked procedures while giving clients the option of using special discounts at checkout.

6. Timing Conditions

Here, you will find options such as “Appointment date between”, “Appointment day of the week”, and “Appointment time between”, so you can customize the availability of your promotions.

7. Usage

In this section, you dictate the norms of your promotion: is it for first-time clients only, is it used only once per client, can it be combined with other discounts, do clients need a minimum cart value in order to use it, and are there maximum total uses?

Bookings can enter the calendar in two ways: manually or through a client booking via a booking link. As part of the salon software marketing function, when you update the conditions, the promotion will automatically apply to customers who meet them.

With this addition, our salon booking software becomes an essential tool for attracting and retaining clients. By providing reminders, targeted promotions, and a complete salon booking app, we make sure everything’s handled behind the counter, free of cost!

Free?

Yes, you heard that right! Our salon software is free for manual appointments, so beauty professionals can manage their schedule and clients in one place. This includes unlimited staff & experts. Optional and only for online bookings, there’s a fee of 3.9% of the appointment value. Beauty professionals can choose to pass this fee on to their clients at checkout, so the system remains free for them to use.